Top 5 Social Apps on Android in Bulgaria: Q3 2024 Performance

In the third quarter of 2024, the social apps landscape on Android in Bulgaria saw interesting trends in terms of downloads, revenue, and active users, according to data from Sensor Tower.

TikTok from TikTok Pte. Ltd. experienced a gradual increase in weekly revenue, starting at around $26K in early July and reaching approximately $34.8K by the end of September. Download numbers showed a general decline over the period, with a peak of about 18K in the first week of July, tapering to roughly 10.8K by the end of the quarter. Active users displayed a slight downward trend, decreasing from over 1M to around 925K by the end of September.

Facebook by Meta Platforms, Inc. maintained consistent weekly revenue, fluctuating between $400 and $900 throughout the quarter. Downloads were fairly stable, with minor fluctuations, peaking at about 14K in mid-August. The app's active users remained strong, hovering around the 3.1M mark with slight increases noted in August.

Instagram, also from Meta Platforms, Inc., saw weekly revenue mostly stable, with a notable peak of $926 in early September. Weekly downloads fluctuated slightly, reaching a high of approximately 10K in early August, while active users remained steady around 870K to 880K throughout the quarter.

Threads showed steady download numbers, starting at 6.5K in early July and remaining consistent around 5K to 6K during the quarter. Active users for Threads were relatively stable, increasing slightly from around 36K to over 39K by early September.

Facebook Lite maintained a consistent download rate, generally around 4K to 5K weekly, with minor fluctuations. Active users for Facebook Lite showed stability, with numbers around 140K to 145K throughout the quarter.

For more detailed insights and data, visit Sensor Tower's website.